Digital Marketing Executive

About the Company:

Touch925 is a distinguished silver jewellery brand known for its commitment to elegance, luxury, and exceptional craftsmanship. With a rich heritage of creating exquisite silver jewellery that speaks to individual style, we are at the forefront of the industry. We are seeking a talented and results-driven Digital Marketer to join our team and help us further enhance our online presence and brand visibility.

Job Summary:

As a Digital Marketing Executive at Touch925, you will play a pivotal role in shaping our online presence and driving our brand’s digital marketing strategies. You will be responsible for planning, executing, and optimizing digital marketing campaigns across various online platforms. Your expertise will be crucial in expanding our reach, engaging our audience, and ultimately driving sales of our silver jewellery.

Key Responsibilities:

Develop and implement comprehensive digital marketing strategies to promote Touch925’s silver jewellery across online channels, including social media, search engines, email marketing, and e-commerce platforms.
Create and manage digital advertising campaigns, including pay-per-click (PPC) advertising and display ads, to drive targeted traffic and conversions.
Manage and grow our social media presence by creating engaging content, managing posts and interactions, and developing strategies to increase our follower base.
Conduct keyword research and optimize website content to improve organic search engine rankings (SEO) and drive organic traffic.
Monitor and analyse the performance of digital marketing campaigns using analytics tools, and provide actionable insights and recommendations for improvement.
Collaborate with the creative team to develop visually appealing and effective digital marketing materials, including graphics, videos, and ad creatives.
Stay up-to-date with industry trends and best practices in digital marketing, and implement innovative strategies to stay competitive.
Manage email marketing campaigns, including segmentation, email design, and performance tracking.
Coordinate with external agencies and vendors as needed to support digital marketing initiatives.
Develop and maintain a content calendar to ensure a consistent and engaging online presence.
Monitor and manage online reviews and reputation management to maintain a positive brand image.
Collaborate with cross-functional teams, including sales and product development, to align digital marketing strategies with overall business goals.

Qualifications and Skills:

Proven experience in digital marketing, with a strong track record of developing and executing successful digital marketing campaigns.
Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads, email marketing platforms, and analytics tools.
Strong understanding of SEO best practices and the ability to optimize website content for search engines.
Excellent analytical and data-driven decision-making skills, with the ability to interpret data and metrics to drive improvements.
Creative mindset with the ability to think outside the box and develop innovative digital marketing strategies.
Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
Excellent communication and collaboration skills to work effectively with cross-functional teams and external partners.
Bachelor’s degree in marketing, digital marketing, or a related field.

Join Touch925 and be part of a passionate team dedicated to promoting our brand’s elegance and luxury in the digital space. If you are a results-oriented Digital Marketer with a passion for creativity and a proven track record in driving online success, we look forward to receiving your application. Show us how your digital marketing expertise can help Touch925 shine in the digital landscape.